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Makeup America is America's Beauty Brand reflecting the American Spirit of independence freedom beauty and diversity.

Makeup America! Beauty that reflects the American Spirit of diversity & independence, offering products that support fiscal responsibility and are Made in the USA.

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Makeup America! is leading a Revolution – An American Revolution in “A” Beauty: Diverse, Independent, Inclusive, Confident and Beautiful - just like America!

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Be Fierce, Free, and Fabulous!

Show off your American Spirit with our beautiful range of pigmented lipstick shades and finishes

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Patriotic Pops of Color

Stun them with beautiful matching lips and nails!

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Bold Stripes, Bright Stars, Brave Hearts

The American Manicure: your one-stop-shop for your favorite patriotic manicure!

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Makeup America!

Makeup America is America's Beauty Brand that reflects the American Spirit of diversity, resiliency, freedom, beauty and independence. Named after America's most recognized icons and priced at $17.76 & $13.76, we pledge that all our products are cruelty-free, non-GMO, paraben-free, fragrance-free, and Made in the U.S.A. 

Be Fierce, Free, and Fabulous

Our lipsticks come in a beautiful range of pigmented shades and finishes so every woman can show off her American Spirit and feel fierce, free and fabulous!

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Brave, Bold, and Beautiful Nail Polish

Our nail polish collection brings America to life with spirited shades of the American Manicure that empower women to be bold, brave and beautiful.

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Ready, set, go sister!

Our Sister Sets unite matching nail polish with lipsticks for long-lasting, stay-true color that are a great value when purchased as a set.

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Do Good, Look Great!

Consistent with America’s tradition of community service to solve our nation’s problems, Makeup America’s motto is “Do Good, Look Great” because we will contribute $1 of every product sold toward to MadeInAmerica.org, a start-up non-profit organization whose mission is to change consumer behavior about the need to buy American-made products. MadeInAmerica.org is a 501 (c) (3) non-profit organization working with for-profit partners and with select coalition partners, trade associations, and advocacy groups to encourage a shift in consumer behavior in the next five years in part by asking people to take a pledge to keep their dollars in the U.S. wherever possible. Stimulating demand for American-made products by educating U.S. consumers about the importance of buying American-made products will result in well-paying manufacturing jobs and dollars remaining in the U.S.

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